Fine art along the highway / 2016

billboard yellow campaign poster Poster Design billboard design ads kissmiklos

Let the road be the new museum In May visitors of city of Kaposvár could see an interesting exhibition of József Rippl-Rónai – although, not in a traditional museum or gallery space, but on twenty billboards placed along the main roads leading to the city. This was the first thematically organised exhibition in Hungary appearing on advertising boards. Its aim was to introduce travellers to the wonderful world of the art of Rippl-Rónai, one of the most famous Hungarian artists, who lived and worked in Kaposvár. Along with the paintings, elements of the city's new identity also appeared on the posters.

Increasing the conceptual nature of the campaign, souvenirs were produced in accordance with the visual language of the exhibition. Unlike the traditional way of purchasing gift items in a museum shop, Rippl-Rónai souvenirs were distributed in a street vendor during the Rippl-Rónai Festival in Kaposvár.

This open air exhibition concept was the first milestone in the creation of a strong Rippl-Rónai brand. During the coming years a number of creative and aware campaigns are going to follow this unusual exhibition in the city.

Creative conception and graphic design: kissmiklos

Location: Kaposvár (the main roads leading to the city)

Photo by Rómeó Pintér

RIPPL-RÓNAI SOUVENIRS

Increasing the conceptual nature of the campaign, souvenirs were produced in accordance with the visual language of the exhibition. Unlike the traditional way of purchasing gift items in a museum shop, Rippl-Rónai souvenirs were distributed in a street vendor during the Rippl-Rónai Festival in Kaposvár.